Following the conclusion of Method E’s tenth season this summer time, the all-electric championship has secured document progress
Method E’s world cumulative TV viewership is up 35% to 491m worldwide, with the Monaco race delivering Method E’s highest-ever race viewers at 40 million. The sequence has additionally seen a surge in its world fanbase to a median of 374m for the season, a rise of 23% from the earlier season.
Due to a concentrate on ever-more participating social media content material with drivers, groups, companions and particular visitors of the sequence, Method E’s whole social media following over the 16-race calendar grew by 20%, delivering greater than 1 billion impressions throughout all social channels.
With the battle between drivers, groups and producers on the prime of the desk peaking within the remaining levels of the championship, followers ranked Method E extra thrilling than ever earlier than and twice as modern as F1. Due to clear race to street expertise that the producers are creating on observe with Method E and transferring into their client street vehicles, innovation was seen as a robust differentiator between the 2 sequence.
Key highlights of Season 10 knowledge embody:
- 23% progress in followers worldwide, up from 304m common in S9 to 374m in S10, peaking at 386m at begin of the season, materially closing the hole on F1 and Moto GP and sustaining its place because the fastest-growing motorsport on the planet
- Method E now boasts 118m Chinese language; 27m Indonesian; and 11m Brazilian followers respectively
- 35% progress in TV viewers, a rise of 105m to 491m cumulative viewers worldwide
- US, Japan, Mexico and Spain every noticed the best ever viewers of a singular programme in Method E historical past
- Monaco delivered the best ever viewers for a race – 40m
- Six S10 races outperformed essentially the most seen S9 race that totalled 31m viewers
- Followers consider Method E is extra thrilling than ever earlier than and almost twice as modern as F1 (39% in favour of Method E vs 21% for F1 for innovation)
- 20% progress in Method E’s social media following
- 1 billion impressions throughout all Method E owned social channels
- 147% progress in video views throughout Method E owned and operated platforms (social, internet, app)
Jeff Dodds, CEO of Method E, stated: “I’m delighted to disclose these spectacular outcomes which reveal the continued progress of our fanbase worldwide, in addition to will increase in our world TV audiences and social media following.“We proceed to be daring in our ambitions, and this knowledge exhibits our dedication to thrilling racing and innovation, cementing our place because the fastest-growing motorsport on the planet in opposition to a backdrop of esteemed and extra established sequence.
“We’re nonetheless extremely bold and are already planning a good greater and extra thrilling 12 months for Season 11, which begins in just some months. Due to our loyal and rising fanbase, our companions and broadcasters, we are going to proceed pushing the boundaries because the noisiest, quietest motorsport championship on the planet.
“It’ll even be our quickest but, as we launch our GEN3 Evo automobile, able to 0-100km/h in 1.82 seconds, which guarantees much more entertaining racing throughout our 11-event season.”
Subsequent season, the most important Method E calendar to-date begins in São Paulo, Brazil on 7 December 2024, with 17 races in 11 areas spanning among the most iconic city locations, together with a return to Miami and Jakarta, and double-headers in Monaco, Tokyo and Shanghai earlier than the season finale in London on the 26-27 July 2025.
The information offered is sourced from Kantar Sport (for TV viewership metrics), Conviva/Hookit (for social media analytics), and Google Analytics (for web site/app utilization).
To gauge the growth of Method E’s fanbase, Potentia Perception performed a complete survey of 33,000 adults throughout 16 markets in two waves. This methodical method ensures an in depth and correct reflection of worldwide curiosity in Method E. Licensed by the Market Analysis Society, this survey adheres to trade requirements and benchmarks, offering dependable insights into the game’s rising attraction.
SOURCE: FIA
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